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Update on Rule Breaker Snacks from Shark Tank

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Here is an update onRule Breaker Snacks which hit the Shark Tank stage in March of 2021. A company that started because Nancy Kalish, owner wanted to satisfy her sweet tooth without compromising her nutrition. Her products center around “bites.” These bites come from a better nutritional value and are gluten-free, vegan, non-GMO, and kosher. While this line only came about in 2019, we need to see what the company is up to since being on Shark Tank.

What happened on Shark Tank on the original air date and where is Rule Breaker Snacks today?

Ruler Breaker Snacks entered the tank seeking $400,000 for 10% of her company. Her company already had $1.3 million in sales, but $1.6 million in debt.

Did Ruler Breaker Snacks get a deal?

Unfortunately, due to the $1.6 million in debt, all of the sharks bowed out.

What is an update on the company?

The newest news is they are looking for new investors in the company for a limited time. At the top of the site you can see “become a stakeholder in Rule Breaker Snacks. Minimium investment $150.”

The link takes you to Republic.com which shows they raised $109,022 which is 436% of the minimum goal raised. There are multiple elements to the page which calls out the following:

  • 100% plant-based (vegan), free from gluten, nuts, and top 11 allergens
  • $1.1M+ revenue in past 12 months, projected $2.2M in 2022
  • Sold in 3.5K+ stores nationwide including Kroger, Wegmans, Stop & Shop
  • 557% YoY revenue growth at Kroger as of Sept 2021
  • 215% online YoY growth, 29.4% average repeat purchase rate as of Sept 2021
  • As seen on Shark Tank, in People Magazine, and many more

Another news headline for Rule Breaker Snacks is that the company is now backed by Grupo Bimbo which includes brands like Sara Lee, Thomas’, Arnold, and others.

You can find Rule Breaker Snacks on Amazon

Some items include:
Rule Breaker Vegan Gluten Free Snacks – Blondie Brownie Cookies Variety Pack
4 out of 5 stars and 200 reviews

Rule Breaker Vegan Gluten Free Snacks | Mint Chocolate Brownie Cookie Bites
3.4 out of 5 stars and 151 reviews.

The newest product is Limited-Edition New Flavor Strawberry Shortcake Bites.

Here is what the company had to say about this new strawberry product.

Look what just dropped! Say hello to our new Limited Edition Seasonal Flavor – Strawberry Shortcake! They feature creamy white chocolate chips, a delectable soft-baked texture and of course delicious strawberry flavor. They’re available for an exclusive preview on our website and you’re first in line to shop, so let’s go!⁠

The Instagram page is pretty robust and up to date. They have 21K followers. A recent post touted a Zoom Q&A with the founder of Rule Breaker Snacks, Nancy Kalish. That one occurred on March 10, 2022.

The most recent post on Instagram was just one day ago where they displayed one of their youngest fans showing that the product is kid friendly.

Their Twitter account has 1.1K followers and they show the same post with the kid friendly picture for their snacks.

The Facebook page has 5.5K followers. Their pinned post from January 1, 2022 shows a video introducing Rule Breaker Snacks.

The post states:
“We’ve got snack time solved with delicious brownies and blondies that are vegan, gluten-free, nut-free, allergy-friendly, non-GMO and, well, just perfectly and deliciously guilt-free!”

It looks like Rule Breaker Snacks is still going strong. Their founder is very much involved with the Zoom Q&A and they are looking to expand their product offering by also engaging new investors.

How is the company doing?
They have had a good amount of press and television coverage including on the Today Show, Good Housekeeping, Consumer Reports, Reader’s Digest, Health, Eat This, Not That, RealSimple, VegNews, Parents Food & Beverage, Pop Sugar, and Star magazine.

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