How Did Susan Graver End Up on QVC?
When you tune into QVC, you see a familiar face presenting her latest collection with warmth and style. But while you might know Susan Graver as the friendly host who makes shopping feel like a chat with a stylish friend, her journey from a traditional designer to a television icon is a fascinating story of innovation, family, and a fabric that changed everything. Let’s dive in to where Susan Graver started and how she recently is celebrating her 35th anniversary on QVC!
From New York Showroom to Your Living Room
Before she was a QVC legend, Susan Graver was a successful fashion designer in New York City. She wasn’t just a host for her brand; she was the creative force behind it. For years, she ran a traditional design business, creating collections that were sold in high-end department stores.
The moment that would forever change her career came when QVC came calling. At the time, the idea of a designer selling directly on television was revolutionary. QVC was still in its early years, and it was a massive leap of faith to transition from the world of wholesale fashion to live, interactive television.
Susan took that leap, and it paid off. She was one of the very first designers to be given a weekly show on the network. This was a game-changer, allowing her to connect with customers in a way no other designer had. She could receive instant feedback, talk about her design process, and truly build a community around her brand.
The Secret Ingredient: Liquid Knit®
If you’re a fan of Susan Graver, you’ve heard the term “Liquid Knit®.” This isn’t just a marketing buzzword; it’s a proprietary fabric that is the cornerstone of her brand. Susan and her team developed this unique material with a clear goal in mind: to create clothing that was as comfortable as it was chic.
Fun Facts about Liquid Knit®:
- Easy Care, Easy Wear: The fabric is famous for being virtually wrinkle-proof. You can roll it up in a suitcase, and it comes out looking flawless, a dream for travelers and busy women everywhere.
- “No Cling” Technology: One of the most common complaints about knit fabrics is their tendency to cling in all the wrong places. Susan Graver’s Liquid Knit® is specifically designed to skim over the body, creating a smooth and flattering silhouette without clinging.
- Artistic Influence: Susan’s background in art heavily influences her vibrant palettes and bold prints. She sees each garment as a canvas, and the way the colors pop on the Liquid Knit® fabric is a testament to her artistic eye.
More Than a Designer: A Wardrobe Strategist
What truly sets Susan apart from many other designers is her focus on helping women build a functional, beautiful wardrobe. She understands the demands of the modern woman because she lived it herself as a working mother of three. Her mantra isn’t just “easy care, easy wear,” but also a lesson in strategic dressing.
She teaches her viewers how to build a closet piece by piece, focusing on classic, versatile staples that can be mixed and matched. Her designs are known for their thoughtful details, like intricate beading, flattering necklines, and comfortable cuts, that make a woman feel beautiful without having to work for it.
Today, Susan Graver and her brand are celebrating decades on QVC, a remarkable achievement in the fast-paced world of retail. Her success isn’t just about selling clothes; it’s about building trust and a loyal following that sees her not just as a designer, but as a trusted friend who helps them feel confident and beautiful, one Liquid Knit® piece at a time.
